Press Releases Still Deliver Real Value in 2025

When Saromben, a small Indonesian lifestyle brand, launched its latest eco-friendly collection, they didnt rely only on ads or influencers. They used a classic approach that still works in 2025: the press release.

Despite the rise of digital noise and constant content on social media, press releases remain one of the most trusted, searchable, and cost-effective tools for brands looking to grow.

What Is a Press Release?

A press release is a short, formal announcement sent to media outlets and the public. Its purpose is to informnot to sell.

A good press release answers key questions about your announcement:

• What is happening?

• Who is involved?

• When and where is it happening?

• Why does it matter?

Unlike ads, which push a product or service, press releases share useful information in a clear, structured way.

Why Press Releases Still Matter in the Digital Age

In a world filled with reels, stories, and viral videos, you might wonderdo people still read press releases?

Yes, and heres why:

1. Theyre Built for Credibility

People trust news-style content more than advertising. A well-written press release feels factual and official.

2. Theyre Search-Engine Friendly

Google indexes press releases, especially when published on media websites. That means they can show up in search results for monthsor even years.

3. They Provide Long-Term Visibility

Social posts vanish in hours. A press release published on a reputable platform lives online and continues working for your brand over time.

4. They Attract Media and Business Attention

Journalists and partners look for stories that are already structured and ready to share. A press release makes their job easierand gets you noticed.

Saromben has experienced this firsthand. Their press release about a sustainability workshop not only brought attention from local media, but also led to invitations from universities and NGOs.

What to Include in a Press Release

Writing a press release doesnt require a journalism degreejust a good structure and a clear message. Heres a basic format:

1. Headline

Keep it short and relevant. Mention your brand or main topic.

Example:
Saromben Partners with Local Artists for Green Fashion Line

2. Opening Paragraph

Cover the five Ws: who, what, where, when, and why. Get to the point quickly.

3. Main Body

Explain the context and give background details. Who is involved? Why is this important?

4. Quote Section

Include a quote from someone inside your company, or a partner. This adds personality and authenticity.

Were proud to create something meaningful with local artists while reducing our environmental impact, said Tania Wulandari, founder of Saromben.

5. Boilerplate (About Us)

Add a short paragraph about your company.

Example:
Saromben is an Indonesia-based lifestyle brand focused on sustainability, artisan collaboration, and cultural preservation. Our products are handmade and created with care.

6. Contact Info

Include a name, phone number, and email so journalists can follow up.

Where to Publish Your Press Release

Publishing on your own blog is a good startbut for real reach, youll need outside platforms.

Thats why brands like Saromben choose Portal Narasi.

Why Portal Narasi?

Portal Narasi is a digital platform that features real, human storiesabout people, businesses, art, and social impact. It values depth and relevance, making it ideal for mission-driven brands.

When Saromben published their press release on Portal Narasi about a circular fashion program, the piece was picked up by eco-bloggers, educators, and even a regional fashion magazine.

Not because it was promoted with a big budgetbut because it was genuinely interesting to the right audience.

When Should You Send a Press Release?

You dont need to wait for something huge. If the news reflects movement, growth, or community value, its worth sharing.

Here are good reasons to send a press release:

• Product or collection launches

• Collaborations or community partnerships

• Participation in events or expos

• Hosting workshops or public campaigns

• Winning an award or receiving recognition

• Sharing new research, reports, or insights

• Milestones like anniversaries or store openings

If its meaningful to your team, its likely meaningful to someone else too.

How Press Releases Help with SEO

One of the best things about a press release is its long-term digital footprint. If optimized correctly, it can bring in traffic well after the initial buzz fades.

Heres how to make your press release SEO-friendly:

• Include keywords naturally (e.g. sustainable fashion Indonesia)

• Mention your brand name in the title and first paragraph

• Add backlinks to your website or product page

• Use short paragraphs and subheadings for readability

• If posting on your own site, include metadata (title + description)

This strategy has helped Saromben improve their search rankings without expensive SEO campaigns.

Common Mistakes to Avoid

To get the best results, avoid these common errors:

• Writing like a sales pitch Keep the tone factual and professional

• Skipping the quote Every release should include a human voice

• Being too vague Give clear, specific information

• Not including contact info Always allow journalists to follow up

• No proofreading Typos damage credibility fast

Press releases are often a brands first impression. Treat them with care.

Final Thoughts

In 2025, your audience is overwhelmed by contentbut still hungry for stories that feel real. Thats where press releases shine.

For brands like Saromben, they provide a way to stay consistent, credible, and visiblewithout chasing trends or wasting budget.

And with help from storytelling platforms like Portal Narasi, your press release doesnt just sit online. It finds people who care. It builds relationships. It opens doors.

So the next time your brand has news worth sharing, dont just post it.
Press release itwith purpose.